Journey

From client relations to CRM & AI consulting.

Cybersecurity, networking, business apps, media intelligence, CRM & AI. At every step, the same thread: making tools useful to the teams who use them. Here's the story — not just the task list.

Jan. 2025 — Present

Salesforce Functional Consultant

Reej Consulting · Permanent · Paris · CRM · Process · AI
What I do
  • In-depth business process audits: flow analysis, pain points, mapping of stakeholders and systems to integrate (CRM, ERP, business tools).
  • Design of transformation roadmaps and CRM governance focused on business priorities.
  • Process modelling (functional diagrams): clarifying workflows, resolving inconsistencies, defining target journeys.
  • Advanced Salesforce configuration and administration: objects, fields, page layouts, validation rules, flows, reports and dashboards.
  • Automations and external integrations to cut manual work; design and implementation of Salesforce AI agents (Agentforce).
  • Business workshops, functional scoping, testing, UAT, functional support and FR/EN training.
Oct. 2022 — Sep. 2024

Functional & Technical Consultant — NA & Asia

Cision · Permanent · Montréal · Media intelligence & PR
What I did
  • Needs assessment and functional scoping for the implementation and evolution of the Cision One platform.
  • Mapping of existing processes, friction points and optimisation recommendations (information flows, data quality).
  • Advanced configuration: complex searches, dashboards, custom reports, business rules, permissions & profiles.
  • Technical-functional interface with engineering teams to keep the data model consistent and track the product.
  • FR/EN team training across several regions (US, Canada, Europe) and change management.
  • Definition and prioritisation of the roadmap with the client and technical teams.
Oct. 2021 — Sep. 2022

Business Application Consultant — EMEA & NA

Microsoft · Fixed-term · Dublin · Remote
What I did
  • Business needs analysis and understanding of internal processes to align Microsoft Teams usage with operational goals.
  • Functional scoping: priority use cases, organisational recommendations, structuring of new workflows.
  • Business workshops and digital acculturation sessions to align business units on best practices.
  • Functional testing and UAT during the rollout of new features; user support.
  • FR/EN training for business and technical teams to drive Microsoft Teams adoption.
Impact

A €994k client portfolio managed for adoption and retention, achieving a satisfaction rate > 90%.

Mar. 2020 — Aug. 2021

Implementation Consultant — EMEA & NA

Cisco · Fixed-term · London · Remote
What I did
  • Business needs analysis to understand teams' operational challenges and fit Cisco solutions to the field.
  • Functional project scoping: requirements gathering, prioritisation and formalisation of target processes without overloading workflows.
  • Functional configuration of the solution around use cases, supporting the technical teams.
  • User workshops to clarify workflows, improve operational consistency and structure journeys.
  • Rollout support and change management; functional support (ticket handling, needs clarification); testing & UAT.
Sep. 2018 — Feb. 2020

Customer Success Manager — EMEA, NA & Asia

Rohde & Schwarz Cybersecurity · Apprenticeship · Meudon
What I did
  • Managed an international client portfolio (Europe, North America, Asia) on cybersecurity SaaS solutions.
  • Owned the client relationship across the full lifecycle: onboarding, support, renewals and satisfaction.
  • Product training and demo sessions to drive adoption and optimal use of the solutions.
  • Coordination between technical, sales and support teams for service continuity and issue resolution.
  • Fed user needs back to shape product evolution.
Impact

Client satisfaction rate > 90%. A formative first experience in international client relations and SaaS value delivery — the foundation of my process- and performance-oriented mindset.

2015 — 2020

Education — work-study

Master's & Bachelor's · B2B sales, client relations & high technology
2018–2020

Master's in Business & IT Project Management

Euridis Business School · Work-study · RNCP level 7 (Master's)

Complex B2B sales in high technology — cloud, cybersecurity, AI, data.

Objective

Drive commercial performance in a digital, agile environment: combining results steering, data analysis and team support, applied to selling high-value technology solutions.

What it covers & what you can do
  • Market intelligence and competitive analysis; organisational positioning and value proposition definition.
  • Segmentation, buyer personas and targeting high-potential segments.
  • Design and rollout of the commercial action plan; goal setting and KPI-driven steering.
  • Performance management: dashboards, variance analysis, corrective actions and continuous improvement.
  • Key Account Management and complex negotiation.
  • Sales process optimisation: CRM, lead scoring, prospecting, nurturing and sales-cycle digitalisation.
  • Leading and mobilising sales teams; change management and CSR approach.
2015–2018

Bachelor's — Commercial Activities Management (MAC)

CFA Stephenson · Client Relationship Management track · Work-study

Commercial management and client relations, with a strong digital-tools dimension.

Objective

Develop and manage the commercial activity of a profit centre: applying the company's strategy for client relations, operational marketing and negotiation to prospect, grow and retain the client base.

What it covers & what you can do
  • Market studies and qualification of client databases.
  • Building and managing a client portfolio; loyalty programmes.
  • Design and steering of a commercial action plan.
  • Operational marketing and sales-force enablement.
  • Prospecting, selling and commercial negotiation.
  • Organising commercial events (trade shows, fairs, open days).